A new budget Icelandic airline, PLAY (flyplay.com), is being launched in 2020 by executives of the former airline WOW Air, which ceased operation in March 2019. At press time, the company had leased two passenger planes that would serve an initial six European destinations (which had yet to be announced). The company expected to expand to four US airports by spring 2020.
Meanwhile, a US company unconnected to the original airline restarted WOW Air in November, basing it in Washington, DC. However, at launch, this iteration of WOW was only flying cargo between DC and Keflavik, Iceland. The airline’s owners said they are open to expanding to passenger service if demand is high enough.
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