Narrowing Google searches

By Sarah Brown
This item appears on page 44 of the March 2020 issue.
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In his January 2020 “Boarding Pass” column, ITN’s editor described how a subscriber’s Google search had led him to unofficial websites where he would have spent more money than necessary for a New Zealand Electronic Travel Authority pass, or ETA (pgs. 55-57).

The editor’s advice on how to avoid unofficial websites was good. One of the things he mentioned was that when doing a Google search, paid ads are listed at the top of the results.


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